Marketing & Brand Experiences
Temporary Installations, Brand Extension, and Location-Based Marketing.
DISNEY INTERNATIONAL BRAND DEVELOPMENT
Glendale, CA
ROLE: CREATIVE DEVELOPMENT
& KEYNOTE PRODUCER
CLIENT: WALT DISNEY IMAGINEERING
Working alonside Walt Disney Imagineering, Michael helped conceive and develop concepts for temporary and mobile experiences that would introduce the Disney brand to new international markets. Without the major capital investment of a full theme park, these viral experiences would depend on social media and word-of-mouth to bring classic Disney IPs and characters to emerging markets.
Maoshan Cultural Tao Resort
China
ROLE: WRITER / CONCEPT DESIGNER
CLIENT: FAVILLI STUDIO
Michael served as the concept writer /designer for an educational, exploratory park concept that teaches the Taoist traditions of the Ba Gua through entertainment experiences housed in several different thematic pavillions.
Downton Disney
Re-Visioning
Orlando, FL
ROLE: CREATIVE CONSULTANT
& KEYNOTE PRODUCER
CLIENT: WALT DISNEY IMAGINEERING
Consulting on the continued evolution of this massive Walt Disney World mixed-use facility, Michael produced a sleek Keynote presentation to pitch a new overall site concept to top Disney executives.
SNL: THE EXPERIENCE
Las Vegas, NV
ROLE: CO-WRITER / KEYNOTE PRODUCER
CLIENT: THINKWELL GROUP
Working hand in hand with both the Creative Director and the client on this unique brand experience concept for Las Vegas, Michael wrote the narratives for this concept's walkthrough attraction, cocktail lounge, and retail shop. Michael also fully produced the Keynote pitch presentation used in order to secure funding for this project.
THE PURGE: BREAKOUT
North America
ROLE: LEAD GAME DESIGNER / CREATIVE DIRECTOR
CLIENT: BLUMHOUSE PRODUCTIONS
For this first-of-its kind escape experience in support of the release of The Purge: Anarchy feature film, Michael led the creative concept and delivered the final game design for this unique piece of experiential marketing that toured the country and enticed guests across seven cities in North America.